Influencer marketing significantly impacts social media in the Philippines, reshaping brand communication. As consumers prefer authentic endorsements, brands leverage local influencers to enhance engagement and drive sales. The trend fosters economic growth and cultural relevance while creating meaningful connections in a digitally-savvy landscape.

In the modern digital landscape, developing essential competencies and refining advanced online marketing techniques has become a crucial requirement for entrepreneurs aiming to stand out in an increasingly competitive business environment. The Digital Marketing for Entrepreneurs Program – University of the Philippines is structured as a comprehensive learning experience that merges organized theoretical instruction with […]

As digital marketing evolves in the Philippines, emerging trends in analytics tools, including AI, real-time data analysis, and enhanced user experience, are transforming how businesses engage consumers. Prioritizing data privacy and personalization will be crucial for fostering trust and optimizing marketing strategies in this dynamic landscape.